Buy your frames of the movie

Lad: A Yorkshire Story

Buy your frames of the movie

Lad: A Yorkshire Story

What is Rubric?

A platform that hosts and sells individual frames from movies to consumers as images with proof of exclusive ownership via optional NFT ‘minting’.

But what is NFT minting?

In economics, a fungible asset is something with units that can be readily interchanged – like money.
With money, you can swap a £10 note for two £5 notes and it will have the same value.

However, if something is non-fungible, this is impossible – it means it has unique properties so it can’t be interchanged with something else.

It could be a house, or a painting such as the Mona Lisa, which is one of a kind. You can take a photo of the painting or buy a print but there will only ever be one original painting.

NFTs are “one-of-a-kind” assets in the digital world that can be bought and sold like any other piece of property, but which have no tangible form of their own.

The digital tokens can be thought of as certificates of ownership for virtual or physical assets.

Rubric Frame
Rubric Frame
Rubric Frame
Rubric Frame

How it works

Everyone dreams of owning a piece of celluloid history – now you can.

An average 90 minute film is comprised of around 130,000 unique frames.

On our unique interactive portal – for the first time in history – you will be able to browse your favourite movie, pause on an image and purchase that exact frame as an NFT on the Polygon (MATIC) blockchain.

No Polygon wallet? No worries! Purchase now and mint later – we hold the frame for you indefinitely and NFT minting is optional but recommended to show proof of ownership later if needed.

Buy your frames of:

Lad: A Yorkshire Story


Browse the film.

Choose a frame.

Purchase it!

Frame costs

All frames from this film cost

only £10

inc. VAT where applicable.

How it works

  • Browse the film using the slider to move to a specific section you know you are interested in.  Use the fine grain control buttons to narrow down your exact frame choice.
  • If the frame is available then claim your frame using the Add to Basket button.
  • Find and add any other frames you wish to purchase.
  • Proceed to your basket using View Basket to start your checkout.
  • Remember the frames are not yours until you fully checkout and could be claimed at any time until you do!
  • After checkout you can optionally mint your NFT or mint later from your orders page.

Frequently asked questions

Does my final frame have a watermark?

No – only frames shown on the website have the watermark across the image. This ensures that only the final NFT frame with no watermark is downloaded by you and you only. The final frame does have the film title and frame number in the black bar at the bottom.

What is 'minting' ?

When you ‘mint’ an asset (image, video, text, code etc) it is packaged and stored on a blockchain and uniquely linked to a transaction to your wallet. Anyone can view the asset if they know the address but they cannot own it. As long as you keep your receiving wallet secure then you can prove ownership of the image by way of the NFT transaction.

We have a guide here to help you.

Why Polygon (MATIC) Blockchain for minting NFTs to?

Polygon is rapidly becoming the choice for NFT minting and is supported by a lot of the big NFT marketplaces. Ethereum ‘gas fees’ are so large that we would need to pass on minting fees that would cost many times the price of the frame purchase itself! By minting on Polygon we are able to cover all the gas fees and keep the frame prices sensible!

I don't have a Polygon (MATIC) wallet yet! Can I still purchase frames now?

Don’t worry – you can checkout now and mint later – your purchase will reserve the frame/s for you indefinitely. You can mint your frame NFTs immediately on order confirmation or you can login on your newly (and automatically) created Rubric account, view orders and choose any un-minted NFT frames to be minted when you are ready to do so.

Rubric currently uses the Polygon (MATIC) blockchain to mint to, so you will need a MATIC wallet and a way to view NFT from that wallet.

Why do I pay in regular fiat currency and not crypto?

Rubric uses the secure Tatum NFT minting platform which allows us to charge you in regular fiat currency. You do not need any balance in the receiving wallet to receive your NFT and you don’t pay in crypto.

This also means we can offer the ‘mint later’ option when you check out in your regular currency. When you buy your frame we will reserve this frame indefinitely until you are ready to mint it to the Polygon (MATIC) wallet.

Where do I download my frames?

You can download your frame images any time after purchase, even before the optional NFT proof of ownership minting process – you can find all your orders, frames and minting options in the My Account section.